
This past week we had the opportunity to produce promotional video content for Pathlock in Denver. The mission was to capture b-roll of their sales conference, then film an interview style video with one of their top clients.
There are many ways to get a clear message across in your video content. For this shoot, the best option was to use a script. We created a clean frame to avoid distraction, and utilized a teleprompter to make sure that the message in the video was clear, concise, and on point.
The teleprompter is one of those tools that we have in our kit that is not used too often. However, when it does fit the project, it in invaulable. Being able to craft the message of your promotional or commercial video is crucial to relaying the desired message.
A clear message in your video marketing is vital to allowing your audience to understand your product, service, or story quickly and effectively. Most viewers today have very short attention spans, a clear message will grab and keep their attention right away. This focused message will make your brand more recognizable and your content more impactful. Ultimately, this will lead to increased engagement with your audience and more conversions in the end.
There are a lot of things to think about when you are diving into a new video marketing strategy. The first and most important thing is to drive home a clear message. If you or your company are in need of commercial, promotional, testimonial, educational, or explainer videos, give us a call today and team up with Homefield!
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