SUCCESSFUL BRANDING VIDEO

As you continue to fight the never ending battle of how to get noticed by new customers, it is becoming more evident that video is one of your best available weapons. Branding videos can be the cornerstone of any company's marketing strategy. How can you possibly expect new customers to understand who you are, if you never tell them. A successful branding video effectively communicates a brand’s identity and value proposition while connecting emotionally with its target audience.

There are a variety of different ways to approach the process of creating your brand video. Allow us to go through some of the key ingredients to a successful one. This all starts with a very clear message. The video should clearly reflect the brand’s purpose, vision, and values. Communicating what sets your brand apart is vital.

The best branding videos often tell a story that those watching can relate to emotionally. If your branding video can make your audience feel "something", they are more likely to want to be a part of the brand. Emotional storytelling makes a brand memorable and encourages engagement. Engagement is the key to getting your story out to more people.

The current landscape of media and advertising can feel overwhelming to potential customers. Poeple are constantly seaching for something that feels real and authentic. Presenting branding content that can evoke real emotions creates an advantage for your company. Videos that showcase the brand's personality, values, and people behind the scenes will provide that authenticity you are striving for.

While the importance of production value is something that will vary from platform to platform, the visuals, audio, editing, and music should be polished and aligned with the brand’s identity. Working with a professional video team will allow your brand to stay consistent, focusing on things like color palettes, typography, and tone to help build brand recognition.

Professional video teams like ours at Homefield Productions will also understand the best way to attract an audience. With the speed that we take on content these days, you have to hook them in quickly. The first 5–10 seconds must grab attention—through a compelling question, visual, or hook. Many viewers decide whether to keep watching within those few seconds. Understaning who your target audience is will help create that hook. We can help you develop the appropriate tone and language for that desired client base.

At the end of the day, the story is always most important. Your story is what can make you memorable. The brand should be present but not overbearing. Logo placement, brand colors, or voiceover mentions are key pieces to making these videos successful. Once your audience understands your story, you can call them to action. Including this call to action will push them to engage further. Again, being subtle but effective with this peice of the video is what will make it work. Make sure the call to action feels natural.

Your company should be using branding videos in its broad marketing strategy. If you feel like your brand is ready to start utilizing video in this way, reach out to us at Homefield Productions to get the ball rolling.