General contractor & CONSTRUCTION VIDEO

The world is always growing, and as it has, we have always needed builders to help with that expansion. For years general contractors and construction companies were able to get by on solid work, and word of mouth. But in today's fast paced, media driven world, there is a tool that every general contractor or construction company should be using, video marketing.

At Homefield Productions we have spent time with a variety of different people in this industry, so we know how busy their day to day can be. One of our favorite client's builds custom homes all over the foothills of the Rocky Mountains. He unlocked the power of video marketing when he decided to partner up with us, creating high quality, engaging content that showcases their incredible work. By utilizing us as a video partner, he can stay up to date on his day to day tasks, while also having high quality video marketing content consistently available.

There are many reasons construction companies or general contractors should add video into their marketing arsenal. Let us go over some of those key reasons here.

Showcase your work visually

• Video can powerfully showcase the transformation of a site. By documenting your project's progress, you can show current and future clients how you operate, and how much work is getting done.

• Professional video partners will offer high end coverage of your project. This should include the use of drones. Drones provide stunning aerial views of large-scale projects, helping clients grasp scale and progress.

• Videos can capture craftsmanship and expertise in a way photos can’t.

• You can use video to highlight what makes your work diffferent from the competition.

Build Trust and Add Credibility

• By showing yourself and your employees engaged in the work that needs to be done, you are gaining trust with your clients.

• High quality video will show off the value of your work, and create more credibility to your brand. This attracts higher end clients that look for the best of the best.

• Videos featuring real workers, project managers, and clients help humanize the brand.

• Testimonials and case studies from past clients on video are more convincing and relatable than text.

Attract New Clients

• High-quality project videos act as dynamic portfolios. Photos are great, but video of your projects being completed are invaluable.

• Videos increase engagement on websites, social media, and ads—especially important in B2B sales where visual proof is key.

• Local SEO improves with geo-tagged video content, helping win more regional leads.

Improve Communication and Understanding

• Video updates for remote clients can keep everybody involved on the same page.

• Minimize misunderstandings with visual context over phone calls or emails.

• Showing your clients your progress through video will keep them engaged in the process and allow them to feel more in the loop on where it is headed.

As you can see, video is one of the most effective tools for general contractors and construction companies to market themselves, improve client communication, and streamline operations. It's not just content—it's a business asset. If you are running a business in this field, and don't know where to start, feel free to reach out to Homefield Productions to get your video marketing going!