PRODUCT VIDEO Marketing & Production

In our current digital landscape, grabbing and keeping a customer’s attention is more challenging than ever. With the rise of online shopping, businesses must find better ways to showcase their products effectively. One of the most powerful tools for achieving this is video marketing. This is why product videos are so crucial for businesses.

We were recently hired to create a product video for a modular tool box manufacturer. Product video production is always fun for our team, but certainly comes with a lot of different obstacles and problems to solve. At the end of the day, we know we have to do whatever it takes to highlight the product in a way that helps our client make more sales.

A successful product video helps customers understand the features, benefits, and real-world applications of a product far better than simple photos or text descriptions. Seeing a product in action boosts confidence in making a purchase decision.

For our product video, we needed to show all of the different compartments, stacking, transportation, and stability features of the tool box kit. We scouted and located a garage to set up a "residential" scene where the use-cases of the producrt could be highlighted. Directing our actor to show the features properly is one of the many intricacies we had to be ready for going into the shoot.

There are so many reasons for a business to utilize video marketing, especially when promoting a specific product. Studies show that adding a product video to a landing page can increase conversions by up to 80%. Additionally, search engines favor video content. Websites with engaging video content tend to rank higher in search engine results, increasing visibility and organic traffic. Videos encourage visitors to spend more time on your website, further boosting SEO. And one of our favorite reasons to add product video to your marketing strategy is that unlike static images, videos can tell a story, evoke emotions, and connect with customers on a deeper level. An engaging product video can turn a passive viewer into a loyal customer by creating an emotional bond with the brand.

Reach out to Homefield if your business could benefit from a new product video!