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VIDEO CONTENT BRINGS IN NEW CUSTOMERS


Homefield Productions is a video production company in Denver, Colorado. We have been producing high quality video for businesses for over 8 years.

For over 8 years we have been providing high quality video production services in Denver. As the rise of social media has dominated this digital age, it is more important than ever to utilize video production in your marketing strategy. With so much competition, it feels impossible for a business to stand out and be seen. How can you get new customers to find you online?


It is proven that video brings in new customers! Businesses that utilize video on their website will see more traffic than businesses who do not. According to various studies, video content on your page can increase traffic by 41%. With an increase of organic traffic from search engine result pages up to 157%.


“Dwell time” is a measurement used in SEO that shows how long someone spends on a webpage after clicking on a search engine result. Longer dwell time on a page signals to search engines that your page has valuable content. This can increase you search engine ranking. Video content is more engaging to a user, and will almost always keep them on your page longer. Boost your dwell time to boost your rankings!


All businesses can use video production to help themselves be found. When potential customers or clients are looking for a product or service, they usually turn to an internet search. Google is the most widely used search engine in the world. Google also owns Youtube, and prioritizes videos in search results. By sharing your video projects on YouTube you are helping your SEO. High quality videos are more likely to be shared on other pages and platforms, creating “backlinks”. Google often uses the number of backlinks to measure a website's relevance, which will again boost your search engine ranking.


Posting video content on your page won’t instantly shoot your website to the top of Google rankings. There are practices on the back-end that should be utilized to continue increasing your presence.


Make sure that you optimize video titles & descriptions with keywords pertaining to your industry. Continue to share videos on high value pages outside of your website (Youtube, Social Media, and Blogs). Include video links in marketing emails to bring more people to your landing pages.


As your brand continues to grow, it is vital to keep updating your marketing content. No matter what industry you're in, you can increase your chances of reaching new customers by utilizing new video content. Homefield Productions specializes in commercial video production, corporate video production, small business video marketing, and testimonial video production. We are an excellent source for video production in Denver and all througout Colorado. Give us a call today to see how we can help your company stand out against the competition!



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