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DON'T SKIP THE PRE-PRODUCTION! (Planning for YOUR company's video shoot)


Pre Production is not just technical. There are so many important creative steps to take before the camera roll.

Picking the right production company can be quite the process for any business. Whether you are looking for corporate video, promotional video, branding video, or testimonial video you are going to find yourself sifting through a lot of options for video production. There are a lot of us out there, and we all excel at different things, ultimately fitting better with different brands.


Once you find the right team, it’s normal to become eager to get the cameras rolling. However, it’s crucial to understand that the project will run much more efficiently and successfully if you take the time to properly prepare. There is a major technical side to the pre-production process, but their are also vital creative elements that come together during these meetings.


Pre-production allows you to work alongside the creative team to define the project’s goals. This is where you make sure everyone is on the same page about your brand’s vision, objective and intended result. Throughout these meetings you learn to keep all of the production consistent with the your brand, and the stories you are trying to tell.


Now that we know the mission, the production team can prepare the proper equipment, crew and budget to complete the task.


The preparation meetings for video production open the floor for creative brainstorming. Bouncing ideas back and forth allows everyone involved to contribute fresh ideas, elevating the project to its maximum potential. These collaborative discussions let us hone in on the creative vision. We develop an understanding of each other’s strengths, roles, and style of work. Through gaining this undestanding our team becomes a team with your team.


Every video production will come with a risk of different challenges. Whether these come from technical issues, location problems, or logistical road blocks, it is important to identify how they may arise. By anticipating these possibilities we are able to come up with creative solutions ahead of time. Reacting to challenges as a team with a plan allows us to persevere the circumstances and move on with the mission.


Pre-production is incredibly crucial to your video project. So if you are in need of corporate video production, commercial video production, soical media video production, or any other form of videos, reach out to start planning your shoot with our team today!



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